Meet SpamBrain. That’s the name of Google’s artificial intelligence-powered spam protection technology debuting in 2018.

According to Google, SpamBrain has been responsible for a 70% decrease in hacked spam and a 75% decrease in nonsensical spam on hosted platforms in 2021, which is nearly six times as much as it caught in 2020.

Areas Where Google Blocks SpamBrain

Spam Is Stopped Before It Can Enter the Index

Google’s crawler (GoogleBot) is a piece of software that traverses the web in search of pages to index in Google’s search database.

Spam can be stopped before it reaches the index by having the crawler check each page it visits for suspicious content.

Google also filters out and discards spam that is sent through the Search Console Request Indexing feature.

Search Index Spam Is Stopped Before It Can Affect Rankings

Some spam still gets through these filters and onto Google’s index. Google scans the pages it’s considering for a search result’s rating for spam whenever it returns a result.

Finding spammy pages at this stage helps inform the development of more effective spam-fighting algorithms for use in the web crawling stage.

Manual Actions

According to Google, these measures prevent 99% of spam from reaching consumers. What is allowed to pass is culled by hand?

Review Site Spam

Google has expanded the types of websites its AI technologies can examine, including low-quality reviews and shopping sites. Google claims it wants to favor in-depth, helpful content.

SpamBrain

We have never heard of this SpamBrain before. You may mention it in the 2018 Google spam report devoted to spam trends, notably, the section where Google discusses using “machine learning algorithms” to detect spam in search results better.

Google has confirmed that this is the first public mention of the “SpamBrain.” SpamBrain has improved greatly in its ability to identify and stop new forms of spam since Google began using it, the company said.

According to Google, SpamBrain “was created to be a robust and developing platform to address all sorts of abuse.”

Advances in the fight against spam. According to Google, it made even more progress in recognizing and blocking search spam attempts in 2021.

Here are a few of the highlights:

Spam sites are detected at a rate six times higher

There was a 70% drop in hacked spam sites

Hosting providers have seen a 75% drop in spam consisting of gibberish.

“spam-free” search results 99.9% of the time.

The discussion of spam continues. Google discussed its anti-spam efforts, noting that links are still crucial to rankings and that its link spam algorithm in 2021 helped “broadly identify unnatural links and prevent them from affecting search quality.” Google also released a two-part anti-spam update in June 2021 and a third anti-spam update in November 2021.

As to why this matters to us. To see how far Google has come in combating web spam, look at their reports from 2020, 2019, 2018, 2017, 2016, and 2015.

Google will maintain working to reduce spam in an effort to provide more relevant, high-quality search results. While some sites may still get away with spam practices, Google is continually introducing new technologies to detect and ban those sites from ranking well in Google searches.

If you want to rank well in Google over the long run, your site needs to be well-designed and devoid of spam. Create something of high caliber that you can be pleased with. Despite any future spam or quality upgrades, perhaps your site will continue to rank well.

Related Algorithm Updates

We covered the two-part Link Spam changes that Google rolled out in April and December of 2021 and the other key updates that Google rolled out in 2021. (June 2021 and August 2021). You can see how Google’s anti-spam efforts have developed over the past five years by looking at their previous spam reports from 2020, 2019, 2018, and 2017.

At Igniting Business, we keep tabs on how SERPs change to give our customers the most up-to-date information on optimizing their websites for search engines. Get in touch with us now if you’re interested in learning more about the SEO services we offer for local businesses.

Final words

Unlike many other companies like Facebook, Google wants to be philanthropic with AI. Thus it will be telling that the company is using its AI in the best ways possible to connect with the masses. The company is operating under the motto of doing no harm while providing users with great experiences. It simply gives people what they want without fail.

In addition, a Digital Marketing Course in Noida can help you better understand how to use AI in your business. You can learn about the latest trends and technologies that will help you stand out from competitors.